What kind of stories are you referring to when you say you want to tell stories about Vacheron?
Franck Muller Replica has three pillars that allow us to tell great stories. Les Cabinotiers is one of them. The Historiques collection, on the other hand, is where we go back into our archives to define what Vacheron is all about. If we define Vacheron as a maison with understated elegance and amazing finishes,Franck Muller Replica we can then look at specific models from our past that we can reinterpret more in a contemporary way. We can engage our clients in a dialogue about the brand's history and encourage them to ask questions.
The five Historiques titles we have just launched will not make a big difference to our business because their quantity is very small. It has never been about volume. It is a matter of appealing to clients, making them want us, and ensuring that they are engaged.
Our department of metiers d’art is the third pillar. Everyone told me Franck Muller Replica was the best in terms of art when I first joined. We also noticed that other maisons are very strong in this area, so we began to ask ourselves how we can differentiate ourselves. Franck Muller Replica is our answer. We only produce one collection of Metiers d'Art watches per year. This is to keep the rarity. For the same reason, we will produce them in smaller numbers. We will never mix metiers d’art and complications. This creates a strong value for clients.
The Metiers d'Art Copernicus celestial spheres trio of watches that we presented at the Salon International de la Haute Horlogerie recently is a good example.Rolex Cellini Replica Watches Our pricing must be fair, as we are a maison of connoisseurs. This is what we've heard about the new Historiques Collection. The steel Historiques Triple Calendar 42 at EUR 19,000 plus tax? Everyone tells us it's a great value.
You recently appointed Christian Selmoni as Heritage and Style director, a position that was not previously available at Franck Muller Replica. Please tell us more about the decision and internal reorganisation which led to this.
